Opt-In List Building
One of the most powerful tools in online marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization. If you have a big list and only 5% buy the product it can be a big windfall. Here is a list of highly recommended resources.
